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Forza10 Active Urinary Dry Dog Food, 22-lb bag
Forza10

Active Urinary Dry Dog Food, 22-lb bag

Evidence Fair
dry $4.54/lb

Graded by The Sniff System

In plain English

Forza10 Active Urinary Dry Dog Food is a dry formula that features fish protein, designed to support urinary health.

This food includes quality fat sources like salmon oil, which provides beneficial marine omega-3s like EPA and DHA. It also uses quality carbohydrate sources that offer fermentable fiber, which can be good for gut health.

The biggest concern here is the lack of an AAFCO statement, which means its nutritional completeness for any life stage is unverified. This absence caps its overall score.

Good fit for dogs needing urinary support, assuming the formula is complete. Less ideal if you require verified nutritional completeness.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

For Labrador Retrievers with suspected cutaneous adverse food reactions, a strict elimination diet trial must last a minimum of 8 weeks to reliably diagnose or rule out a food-based trigger. Strong fit for active large sporting breeds like Labrador Retrievers, Golden Retrievers, and English Setters navigating skin allergies. The protein deck is built around a single species (salmon), with salmon oil at position 6 for EPA/DHA skin support. The National Research Council (2006) recommends a minimum of 2.6 grams of linoleic acid (an omega-6) per 1000 kcal of metabolizable energy to maintain skin barrier function in adult dogs  (NRC, 2006) .

Looking at this for adult Labrador Retrievers or Labrador Retrievers with skin allergies ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Why this score

At 48/100, this formula lands mid-pack. The lift comes from fat quality, worth 12 points to the final number: Quality fat sources: named fat with marine oil (EPA and DHA source). The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The cap isn't the binding constraint here. AAFCO compliance would also need to improve to reach the next band.

What lifted the score

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Quality carbohydrate sources with fermentable fiber.

CQI
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Lowest crude fiber in Forza10's lineup (2.2% DMB)
  • Lowest fat quality in Forza10's lineup (12/16)
  • Bottom 5% for DMB protein in dry kibbles (21.7%)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 22%
Protein
20%
min (as fed)
Fat
14%
min (as fed)
Fiber
2%
max (as fed)
Moisture
8%
max
Ingredients

Read why each ingredient is good or bad for dogs.

32 total
Good Neutral Watch Flagged
  1. 1
    milled rice

    Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with milled rice as the dominant carb.

  2. 2
    potato protein

    Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.

    Position 2: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.

  3. 3
    hydrolyzed fish protein
  4. 4
    products from the processing of herbs: bush clovers
  5. 5
    mouse ear hawkweed
  6. 6
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

    Position 6. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.

  7. 7
    dehydrated anchovies
  8. 8
    potato protein

    Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.

    Position 8: moderate plant-protein boost. Less likely to materially shift the protein profile.

  9. 9
    hydrolyzed fish protein
  10. 10
    beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →

    Position 10: functional fiber for digestion or satiety.

  11. 11
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 11: trace fat. Below the level that materially shifts the fat profile.

  12. 12
    hydrolyzed poultry protein
  13. 13
    mannan oligosaccharides
  14. 14
    fructo-oligosaccharides
  15. 15
    yucca schidigera
  16. 16
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  17. 17
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  18. 18
    vitamin b1
  19. 19
    vitamin b2
  20. 20
    vitamin b6
  21. 21
    vitamin b12 supplement

    Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.

  22. 22
    vitamin pp
  23. 23
    folic acid

    B vitamin (B9), essential for cell function. Standard in complete dog foods.

  24. 24
    d-pantothenic acid
  25. 25
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

Showing first 25 of 32. Position 1-5 has the largest weight in the recipe.

10 of 25 ingredients have a curated note. Coverage grows over time.