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Now Fresh Grain-Free Adult Recipe Dry Dog Food, 22-lb bag
Now Fresh

Grain-Free Adult Recipe Dry Dog Food, 22-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $4.13/lb

Graded by The Sniff System

In plain English

Now Fresh Grain-Free Adult Recipe Dry Dog Food is a dry food for adult dogs, primarily featuring de-boned turkey and dried egg.

The formula starts with de-boned turkey, providing good protein quality and amino acid coverage. It also includes dried egg, de-boned salmon, and de-boned duck, which contribute to a diverse and highly bioavailable protein profile.

Nothing concerning in the deck.

Good fit for adult dogs of any size. Nothing serious working against it.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Strong fit for adult Australian Shepherds and similar herding breeds navigating skin allergies. The protein deck is limited to de-boned turkey and dried egg. Aussies are working-line dogs that thrive on high-protein performance formulas. Coat quality also benefits from EPA+DHA. The National Research Council (2006) recommends a minimum of 2.6 grams of linoleic acid (an omega-6) per 1000 kcal of metabolizable energy to maintain skin barrier function in adult dogs  (NRC, 2006) .

Looking at this for adult Australian Shepherds or Australian Shepherds with skin allergies ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Why this score

Sniff scored this formula 62/100, landing in B-tier territory. The biggest contributor was protein quality (+14 points): Reasonable protein quality. de-boned turkey delivers solid amino acid coverage. Also adding to the lift: ingredient diversity (+5). Includes egg, named fish, or organ meat for diverse high-bioavailability protein. The 13-point gap to A-tier sits mostly in protein quality (14 of 27 possible). Full protein quality requires named-species named-cut proteins in the top of the deck (e.g., "deboned chicken" rather than "chicken meal" or "poultry meal").

What lifted the score

Reasonable protein quality. de-boned turkey delivers solid amino acid coverage.

PQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK

AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer.

ACF
What pulled it down

No negative drivers crossed our reporting threshold.

What sets this apart
  • Lowest fat quality in Now Fresh's lineup (6/16)
  • Lowest carb quality in Now Fresh's lineup (11/16)
  • Bottom quartile for crude fiber in Now Fresh's lineup (4.4% DMB)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Better match
Higher score, similar formulation
Nulo FreeStyle Limited Ingredient Turkey Recipe High-Protein & Grain-Free Puppy & Adult Dry Dog Food, 24-lb bag
Nulo

Nulo FreeStyle Limited Ingredient Turkey Recipe High-Protein & Grain-Free Puppy & Adult Dry Dog Food, 24-lb bag

71

Scores 9 points higher with a similar formulation profile.

Best value
Lower price, comparable score
Nature's Recipe Mature Lamb & Brown Rice Recipe Dry Dog Food, 24-lb bag
Nature's Recipe

Nature's Recipe Mature Lamb & Brown Rice Recipe Dry Dog Food, 24-lb bag

63

$1.04/lb vs your seed's $4.13/lb (75% less) at a comparable score.

Worth a look
Different brand, different protein
Wellness Simple Limited Ingredient Adult Grain-Free Natural Turkey & Potato Dry Dog Food, 26-lb bag
Wellness

Wellness Simple Limited Ingredient Adult Grain-Free Natural Turkey & Potato Dry Dog Food, 26-lb bag

66

Turkey instead of egg, 4 points higher, different brand.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 29% ⓘ
Protein
26%
min (as fed)
Fat
16%
min (as fed)
Fiber
4%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

52 total
Good Neutral Watch Flagged
  1. 1
    de-boned turkey

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

    Position 2: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  3. 3
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

    Position 3. Pulse-family ingredient this high in the deck is a notable build choice. When stacked with other pulses in the top 10, matches the formulation pattern the FDA flagged in its diet-associated DCM investigation.

  4. 4
    dried egg

    Whole eggs. The highest-quality protein on any ingredient label, by amino acid score.

    Position 4: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  5. 5
    potato flour
  6. 6
    pea fiber

    Insoluble fiber from peas. Doesn't carry the protein-inflation concern of pea protein. Mostly there for stool quality.

    Position 6. Moderate inclusion. Contributes carbohydrate and some plant protein.

  7. 7
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

    Position 7: trace fat. Below the level that materially shifts the fat profile.

  8. 8
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

    Position 8: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  9. 9
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  10. 10
    canola oil

    Plant oil. Some omega-3 from the parent plant, though dogs absorb it less efficiently than fish-derived omega-3. Fine in moderation.

    Position 10: trace fat. Below the level that materially shifts the fat profile.

  11. 11
    de-boned salmon

    Position 11: trace protein. Likely there for amino-acid diversity or label appeal more than nutritional weight.

  12. 12
    de-boned duck

    Position 12: trace protein. Likely there for amino-acid diversity or label appeal more than nutritional weight.

  13. 13
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  14. 14
    monocalcium phosphate

    Source of calcium and phosphorus. Standard mineral inclusion in complete dog foods.

  15. 15
    coconut oil

    Saturated fat with medium-chain triglycerides. Mostly marketing in the doses kibble uses, but harmless.

    Position 15: trace fat. Below the level that materially shifts the fat profile.

  16. 16
    alfalfa
  17. 17
    tomato
  18. 18
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

  19. 19
    pumpkin

    Soluble fiber that supports stool quality. Mild and well-tolerated.

  20. 20
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

  21. 21
    squash

    Real vegetable. Fiber, vitamin A, gentle on the stomach. Similar nutrition role to sweet potato.

  22. 22
    bananas
  23. 23
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  24. 24
    cranberries

    Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.

  25. 25
    blackberries

Showing first 25 of 52. Position 1-5 has the largest weight in the recipe.

17 of 25 ingredients have a curated note. Coverage grows over time.