Skip to main content
snıff
Bully Max Pro 2X High Calorie Chicken Dry Dog Food, 16-lb bag
Bully Max

Pro 2X High Calorie Chicken Dry Dog Food, 16-lb bag

Evidence Fair
dry $5.12/lb

Graded by The Sniff System

In plain English

Bully Max Pro 2X High Calorie Chicken Dry Dog Food is a high-calorie dry formula built around chicken and egg product.

This formula features good protein quality, with chicken meal providing solid amino acid coverage. It also includes quality carbohydrate sources that offer fermentable fiber, and the fat sources are well-defined, like chicken fat and flaxseed.

The main thing to watch out for is the lack of an AAFCO statement, which means the nutritional completeness of this food is unverified. This absence also capped its overall score.

Good fit for active dogs or those needing a high-calorie diet. Less ideal if you prefer foods with verified nutritional completeness.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) . Good fit for adult Golden Retrievers navigating diet-associated DCM concerns. Chicken meal anchors position 1, with zero pulses in the top 15, plus white fish meal at position 5.

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

At 59/100, this formula lands mid-pack. The lift comes from protein quality, worth 19 points to the final number: Reasonable protein quality. chicken meal delivers solid amino acid coverage. The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The fix path: the brand publishing the AAFCO statement. That would lift the cap and put this formula above the B-band line at 60.

What lifted the score

Reasonable protein quality. chicken meal delivers solid amino acid coverage.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with declared fat sources.

FQI
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Top 1% for DMB fat in grain-inclusive dry kibbles (27.8%)
  • Bottom quartile for carb quality in grain-inclusive dry kibbles (12/16)
  • Top 1% for caloric density in grain-inclusive dry kibbles (600 kcal/cup)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 34%
Protein
31%
min (as fed)
Fat
25%
min (as fed)
Fiber
4%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

45 total
Good Neutral Watch Flagged
  1. 1
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 2: primary fat source. Drives the formula's caloric density and omega-6 content.

  3. 3
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

    Position 3: major carbohydrate source.

  4. 4
    egg product

    Processed whole eggs. Same nutritional profile as fresh eggs, just shelf-stable.

    Position 4: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  5. 5
    white fish meal

    Position 5: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  6. 6
    dried plain beet pulp

    Beet fiber, with the sugar removed. Long unfairly maligned. It's a real soluble fiber that supports stool quality. See why →

    Position 6: functional fiber for digestion or satiety.

  7. 7
    tapioca starch

    Refined cassava starch, used as a binder. Easy to digest, low on nutrition.

  8. 8
    sorghum

    Whole grain with a low glycemic index. Gluten-free, well-tolerated, decent fiber content.

    Position 8: supporting grain. Smaller contribution to the carb deck.

  9. 9
    brewers dried yeast

    Yeast left over from brewing. Rich in B vitamins and amino acids. A traditional and well-tolerated inclusion.

  10. 10
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

    Position 10: trace fat. Below the level that materially shifts the fat profile.

  11. 11
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  12. 12
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  13. 13
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  14. 14
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  15. 15
    l-lysine

    Essential amino acid. Plant-protein-heavy formulas sometimes add it to round out the amino acid profile.

  16. 16
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  17. 17
    ascorbic acid

    Vitamin C. Pulls double duty as a natural antioxidant preservative.

  18. 18
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  19. 19
    dried kelp

    Natural source of iodine and trace minerals. A common premium-brand inclusion.

  20. 20
    d-calcium pantothenate

    B vitamin (B5). Standard inclusion in complete dog foods.

  21. 21
    riboflavin supplement

    B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.

  22. 22
    biotin

    B vitamin that supports skin and coat health. Required for AAFCO-complete formulas.

  23. 23
    vitamin b 12 supplement
  24. 24
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  25. 25
    vitamin a acetate

Showing first 25 of 45. Position 1-5 has the largest weight in the recipe.

22 of 25 ingredients have a curated note. Coverage grows over time.