Active Dermo Dry Dog Food, 22-lb bag
Graded by The Sniff System
Forza10 Active Dermo Dry Dog Food is a dry formula featuring dehydrated fish, though it's primarily plant-based with milled rice as the first ingredient.
This formula includes quality fat sources like fish oil and sunflower oil, providing beneficial EPA and DHA. It also uses quality carbohydrate sources with fermentable fiber, which can support digestive health.
The biggest concern here is the lack of an AAFCO statement, which means its nutritional completeness is unverified. Also, the formula is plant-protein-dominated, with milled rice as the first ingredient.
Good fit for dogs needing a fish-based diet. Less ideal if you prioritize AAFCO verification or a high animal protein content.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) . Good fit for active large sporting breeds like Golden Retrievers, Labrador Retrievers, and Irish Setters navigating diet-associated DCM concerns. Milled rice leads the deck, with zero pulses in the top 15.
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
At 47/100, this formula lands mid-pack. The lift comes from fat quality, worth 12 points to the final number: Quality fat sources: named fat with marine oil (EPA and DHA source). The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The cap isn't the binding constraint here. Protein quality would also need to improve to reach the next band.
Quality fat sources: named fat with marine oil (EPA and DHA source).
Quality carbohydrate sources with fermentable fiber.
Plant-protein-dominated formula. milled rice as the #1 ingredient.
No AAFCO statement. Nutritional completeness unverified.
- Lowest fat quality in Forza10's lineup (12/16)
- Bottom 10% for DMB fat in Forza10's lineup (11.5%)
- Bottom 10% for protein quality in Forza10's lineup (8/27)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
AvoDerm Advanced Sensitive Support Salmon & Oatmeal Formula Dry Dog Food, 22-lb bag
Scores 12 points higher with a similar formulation profile.
Forza10 Active Depura Fish Dry Dog Food, 22-lb bag
$4.05/lb vs your seed's $4.09/lb (1% less) at a comparable score.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1milled rice
Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with milled rice as the dominant carb.
- 2dehydrated fish
- 3rice middlings
Position 3: major carbohydrate source.
- 4potato starch
Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.
- 5fiberbeet pulp
Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →
Position 5: functional fiber for digestion or satiety.
- 6fatfish oil
Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.
Position 6. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.
- 7protein plantpotato protein
Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.
Position 7: moderate plant-protein boost. Less likely to materially shift the protein profile.
- 8fatsunflower oil
Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.
Position 8: trace fat. Below the level that materially shifts the fat profile.
- 9dried algae
- 10hydrolyzed poultry protein
- 11mannan oligosaccharides
- 12fructo-oligosaccharides
- 13yucca schidigera
- 14vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 15vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 16vitaminvitamin b1
- 17vitaminvitamin b2
- 18vitaminvitamin b6
- 19vitaminvitamin c
- 20vitaminvitamin b12 supplement
Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.
- 21vitamin pp
- 22calcium d-pantothenate
- 23vitaminfolic acid
B vitamin (B9), essential for cell function. Standard in complete dog foods.
- 24supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 25supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
Showing first 25 of 31. Position 1-5 has the largest weight in the recipe.
11 of 25 ingredients have a curated note. Coverage grows over time.