Active Echo Dry Dog Food, 22-lb bag
Graded by The Sniff System
Forza10 Active Echo Dry Dog Food is a dry formula designed with dehydrated fish as a main protein source.
This formula includes quality fat sources like fish oil and sunflower oil, providing beneficial EPA and DHA. It also features quality carbohydrate sources with fermentable fiber, which can support digestive health.
A significant concern is the lack of an AAFCO statement, which means its nutritional completeness is unverified. The formula is also plant-protein-dominated, with milled rice as the first ingredient.
Good fit for owners comfortable with a formula lacking an AAFCO statement. Less ideal if you prefer a meat-first food with verified completeness.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
Good fit for active large sporting breeds like Golden Retrievers, Labrador Retrievers, and Irish Setters navigating diet-associated DCM concerns. Milled rice leads the deck, with zero pulses in the top 15. In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) .
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
Middle-of-pack grade. 47/100 (C) reflects the structural fit of this formula against The Sniff System's eight scoring components. Fat quality did the heavy lifting (+12 points): Quality fat sources: named fat with marine oil (EPA and DHA source). What capped it: the score can't exceed 59 because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). Removing the cap alone wouldn't change the band. Protein quality is the deeper issue.
Quality fat sources: named fat with marine oil (EPA and DHA source).
Quality carbohydrate sources with fermentable fiber.
Plant-protein-dominated formula. milled rice as the #1 ingredient.
No AAFCO statement. Nutritional completeness unverified.
- Lowest fat quality in Forza10's lineup (12/16)
- Top quartile for crude fiber in Forza10's lineup (5.3% DMB)
- Bottom 10% for caloric density in Forza10's lineup (350 kcal/cup)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
ACANA Appalachian Ranch Highest Protein Grain-Free Dry Dog Food, 25-lb bag
Scores 31 points higher with a similar formulation profile.
Zignature Lamb Limited Ingredient Formula Dry Dog Food, 25-lb bag
$3.32/lb vs your seed's $4.09/lb (19% less) at a comparable score.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1milled rice
Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with milled rice as the dominant carb.
- 2dehydrated fish
- 3rice middlings
Position 3: major carbohydrate source.
- 4protein plantpotato protein
Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.
Position 4: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.
- 5fatfish oil
Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.
Position 5. Marine oil this high in the deck is likely the primary EPA/DHA source.
- 6fatsunflower oil
Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.
Position 6: secondary fat. Often where marine oils sit when present alongside a primary land-animal fat.
- 7fiberbeet pulp
Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →
Position 7: functional fiber for digestion or satiety.
- 8dried algae
- 9hydrolyzed poultry protein
- 10mannan oligosaccharides
- 11fructo-oligosaccharides
- 12yucca schidigera
- 13vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 14vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 15vitaminvitamin b1
- 16vitaminvitamin b2
- 17vitaminvitamin b6
- 18vitaminvitamin b12 supplement
Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.
- 19vitaminvitamin c
- 20vitamin pp
- 21calcium d-pantothenate
- 22vitaminfolic acid
B vitamin (B9), essential for cell function. Standard in complete dog foods.
- 23supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 24supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
- 25zinc sulphate monohydrate
Showing first 25 of 31. Position 1-5 has the largest weight in the recipe.
10 of 25 ingredients have a curated note. Coverage grows over time.