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Forza10 Active Echo Hydrolyzed-Protein Seafood & Fish Dry Dog Food, 8.8-lb bag
Forza10

Active Echo Hydrolyzed-Protein Seafood & Fish Dry Dog Food, 8.8-lb bag

Evidence Fair
dry $6.65/lb

Graded by The Sniff System

In plain English

Forza10 Active Echo Hydrolyzed-Protein Seafood & Fish is a dry dog food featuring hydrolyzed fish protein.

The formula includes quality fat sources like fish oil and sunflower oil, providing beneficial marine oils rich in EPA and DHA. It also uses quality carbohydrate sources with fermentable fiber, which can support gut health.

The biggest thing to note is that this product lacks an AAFCO statement. This means its nutritional completeness for any life stage is unverified, which significantly impacts its overall score.

Good fit for dogs whose owners are comfortable with unverified nutritional completeness. Not for owners who require AAFCO verification.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Good fit for adult Golden Retrievers and similar active sporting breeds navigating diet-associated DCM concerns. Milled rice leads the deck, with zero pulses in the top 15. In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) .

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Middle-of-pack grade. 49/100 (C) reflects the structural fit of this formula against The Sniff System's eight scoring components. Fat quality did the heavy lifting (+12 points): Quality fat sources: named fat with marine oil (EPA and DHA source). What capped it: the score can't exceed 59 because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). Removing the cap alone wouldn't change the band. AAFCO compliance is the deeper issue.

What lifted the score

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Quality carbohydrate sources with fermentable fiber.

CQI
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Lowest fat quality in Forza10's lineup (12/16)
  • Bottom 10% for caloric density in Forza10's lineup (350 kcal/cup)
  • Bottom quartile for DMB fat in Forza10's lineup (12.1%)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 25%
Protein
23%
min (as fed)
Fat
11%
min (as fed)
Fiber
4.3%
max (as fed)
Moisture
9%
max
Ingredients

Read why each ingredient is good or bad for dogs.

35 total
Good Neutral Watch Flagged
  1. 1
    milled rice

    Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with milled rice as the dominant carb.

  2. 2
    dehydrated fish
  3. 3
    rice middlings

    Position 3: major carbohydrate source.

  4. 4
    potato protein

    Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.

    Position 4: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.

  5. 5
    potato protein

    Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.

    Position 5: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.

  6. 6
    hydrolyzed fish protein
  7. 7
    rose hip
  8. 8
    products from the processing of vegetables
  9. 9
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

    Position 9. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.

  10. 10
    sunflower oil

    Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.

    Position 10: trace fat. Below the level that materially shifts the fat profile.

  11. 11
    beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →

    Position 11: trace fiber inclusion.

  12. 12
    dried algae
  13. 13
    hydrolyzed poultry protein
  14. 14
    mannan oligosaccharides
  15. 15
    fructo-oligosaccharides
  16. 16
    yucca schidigera
  17. 17
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  18. 18
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  19. 19
    vitamin b1
  20. 20
    vitamin b2
  21. 21
    vitamin b6
  22. 22
    vitamin b12 supplement

    Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.

  23. 23
    vitamin c
  24. 24
    vitamin pp
  25. 25
    calcium d-pantothenate

Showing first 25 of 35. Position 1-5 has the largest weight in the recipe.

8 of 25 ingredients have a curated note. Coverage grows over time.