Active Echo Hydrolyzed-Protein Seafood & Fish Dry Dog Food, 8.8-lb bag
Graded by The Sniff System
Forza10 Active Echo Hydrolyzed-Protein Seafood & Fish is a dry dog food featuring hydrolyzed fish protein.
The formula includes quality fat sources like fish oil and sunflower oil, providing beneficial marine oils rich in EPA and DHA. It also uses quality carbohydrate sources with fermentable fiber, which can support gut health.
The biggest thing to note is that this product lacks an AAFCO statement. This means its nutritional completeness for any life stage is unverified, which significantly impacts its overall score.
Good fit for dogs whose owners are comfortable with unverified nutritional completeness. Not for owners who require AAFCO verification.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
Good fit for adult Golden Retrievers and similar active sporting breeds navigating diet-associated DCM concerns. Milled rice leads the deck, with zero pulses in the top 15. In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) .
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
Middle-of-pack grade. 49/100 (C) reflects the structural fit of this formula against The Sniff System's eight scoring components. Fat quality did the heavy lifting (+12 points): Quality fat sources: named fat with marine oil (EPA and DHA source). What capped it: the score can't exceed 59 because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). Removing the cap alone wouldn't change the band. AAFCO compliance is the deeper issue.
Quality fat sources: named fat with marine oil (EPA and DHA source).
Quality carbohydrate sources with fermentable fiber.
No AAFCO statement. Nutritional completeness unverified.
- Lowest fat quality in Forza10's lineup (12/16)
- Bottom 10% for caloric density in Forza10's lineup (350 kcal/cup)
- Bottom quartile for DMB fat in Forza10's lineup (12.1%)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.

Forza10 DailyPro Sensitive Digestion Grain-Free Seafood & Fish Dry Dog Food, 22-lb bag
Scores 9 points higher with a similar formulation profile.

Forza10 DailyPro Maintenance Grain-Free Pork Dry Dog Food, 26-lb bag
$3.51/lb vs your seed's $6.65/lb (47% less) at a comparable score.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1milled rice
Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with milled rice as the dominant carb.
- 2dehydrated fish
- 3rice middlings
Position 3: major carbohydrate source.
- 4protein plantpotato protein
Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.
Position 4: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.
- 5protein plantpotato protein
Concentrated potato protein. Like pea protein, it inflates the protein number without matching meat-quality amino acids.
Position 5: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.
- 6hydrolyzed fish protein
- 7rose hip
- 8products from the processing of vegetables
- 9fatfish oil
Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.
Position 9. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.
- 10fatsunflower oil
Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.
Position 10: trace fat. Below the level that materially shifts the fat profile.
- 11fiberbeet pulp
Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →
Position 11: trace fiber inclusion.
- 12dried algae
- 13hydrolyzed poultry protein
- 14mannan oligosaccharides
- 15fructo-oligosaccharides
- 16yucca schidigera
- 17vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 18vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 19vitaminvitamin b1
- 20vitaminvitamin b2
- 21vitaminvitamin b6
- 22vitaminvitamin b12 supplement
Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.
- 23vitaminvitamin c
- 24vitamin pp
- 25calcium d-pantothenate
Showing first 25 of 35. Position 1-5 has the largest weight in the recipe.
8 of 25 ingredients have a curated note. Coverage grows over time.