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I and Love and You Naked Essentials Grain-Free Lamb and Bison Recipe Dry Dog Food, 40-lb bag
I and Love and You

Naked Essentials Grain-Free Lamb and Bison Recipe Dry Dog Food, 40-lb bag

Evidence Fair
dry $2.75/lb

Graded by The Sniff System

In plain English

I and Love and You Naked Essentials Grain-Free Lamb and Bison Recipe is a dry dog food that features lamb, chicken, and turkey as its main protein sources.

This formula has a strong protein profile, with lamb as the first ingredient, which means good biological value for your dog. It also includes quality fat sources, like chicken fat and marine oil, providing beneficial EPA and DHA. Plus, it uses premium micronutrient forms such as chelated minerals.

The formula does contain multiple pulse-family ingredients like garbanzo beans, lentils, and peas in the top 15. This legume stacking is a pattern the FDA has investigated, though it's partially mitigated here by the presence of bison.

Good fit for adult dogs who thrive on a grain-free diet with diverse protein sources. Nothing serious working against it.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Good fit for active large herding breeds, including the German Shepherd, navigating a sensitive stomach. Working in its favor: prebiotic fiber (chicory or FOS) for gut health. Lamb leads at position 1, but 4 stacked proteins make isolating triggers harder. What we'd flag: multiple protein sources stacked (harder to isolate triggers). Shepherds have a documented tendency toward sensitive GI tracts and hip/elbow dysplasia. Limited-ingredient formulas with marine omega-3 source consistently fit better.

Looking at this for adult German Shepherds or German Shepherds with a sensitive stomach ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Solid grade. 70/100 (B) reflects the structural fit of this formula against The Sniff System's eight scoring components. Protein quality did the heavy lifting (+21 points): Strong protein profile with lamb as the primary ingredient, delivering high biological value. What we'd flag for vet discussion: controversial-ingredient penalty (-2 points). Contains high legume stacking. Multiple pulse-family ingredients in top 15. Mitigated by taurine supplementation or organ meat (natural taurine precursor) in top 10. A-tier is 5.0 points away. Trimming controversial-ingredient penalty is the most direct route.

What lifted the score

Strong protein profile with lamb as the primary ingredient, delivering high biological value.

PQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Premium micronutrient forms such as chelated minerals or natural vitamin E.

MNI
What pulled it down

Contains high legume stacking. Multiple pulse-family ingredients in top 15. Mitigated by taurine supplementation or organ meat (natural taurine precursor) in top 10..

CIP
What sets this apart
  • Lowest DMB protein in I and Love and You's lineup (31.3%)
  • Top 10% for overall Sniff Score in I and Love and You's lineup (70/100)
  • Lowest carb quality in I and Love and You's lineup (8/16)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 31%
Protein
30%
min (as fed)
Fat
15%
min (as fed)
Fiber
4%
max (as fed)
Moisture
4%
max
Ingredients

Read why each ingredient is good or bad for dogs.

46 total
Good Neutral Watch Flagged
  1. 1
    lamb

    Real meat. Often used for dogs with chicken or beef sensitivities. Slightly higher fat content than chicken.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →

    Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.

  3. 3
    turkey meal

    Turkey with the water cooked out. Per pound, packs more protein than fresh turkey. See why →

    Position 3: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  4. 4
    dried garbanzo beans

    Same as chickpeas. Part of the legume stack the FDA investigated. See why →

    Position 4. Within the FDA's top-5 DCM-pattern threshold. Especially notable if multiple pulses stack here.

  5. 5
    dried lentils

    Same concern as peas. Affordable plant protein, but when they pile up in the top 5 ingredients, it's a flag. See why →

    Position 5. Within the FDA's top-5 DCM-pattern threshold. Especially notable if multiple pulses stack here.

  6. 6
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 6: secondary fat. Often where marine oils sit when present alongside a primary land-animal fat.

  7. 7
    dried peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

    Position 7. Moderate inclusion. Contributes carbohydrate and some plant protein.

  8. 8
    pea starch

    Refined starch from peas, mostly carbs after the protein is removed. Counts toward the legume stack the FDA examined.

    Position 8. Moderate inclusion. Contributes carbohydrate and some plant protein.

  9. 9
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  10. 10
    bison

    Real meat, leaner than beef. Used as a novel protein, mostly in premium formulas.

    Position 10: supporting protein. Modest contribution to total protein weight.

  11. 11
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

    Position 11: garnish-level inclusion. Marketing-prominent but minimal nutritional impact at this position.

  12. 12
    flaxseeds

    Plural form, same as flaxseed. Plant source of omega-3, helpful for skin and coat.

  13. 13
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

    Position 13: trace protein. Likely there for amino-acid diversity or label appeal more than nutritional weight.

  14. 14
    ground miscanthus grass

    Same as miscanthus grass. A plant fiber source, mostly there for stool quality.

  15. 15
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  16. 16
    monosodium phosphate

    Mineral source and preservative. Standard inclusion at small doses.

  17. 17
    fish oil

    Concentrated omega-3s. The reason 'EPA' and 'DHA' get to show up on the bag.

  18. 18
    sunflower oil

    Common plant oil. Useful in moderation for omega-6, though too much skews the omega ratio against the dog's favor.

  19. 19
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  20. 20
    dried chicory root

    Natural prebiotic. Feeds beneficial gut bacteria. The same compound (inulin) used in human gut-health products.

  21. 21
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  22. 22
    iron amino acid chelate

    Iron bound to amino acids for better absorption. Premium form versus inorganic iron sulfate.

  23. 23
    zinc amino acid chelate

    Zinc bound to amino acids for better absorption. Same idea as zinc proteinate, the premium form of the mineral.

  24. 24
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  25. 25
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

Showing first 25 of 46. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

This recipe is formulated to meet the nutritional levels established by the AAFCO nutrient profiles for dogs of all breeds and life stages.