Skip to main content
snıff
Nulo Challenger Puppy & Adult Northern Catch Haddock, Salmon & Acadian Redfish Dry Dog Food, 24-lb bag
Nulo

Challenger Puppy & Adult Northern Catch Haddock, Salmon & Acadian Redfish Dry Dog Food, 24-lb bag

Evidence Fair
dry all life stages $4.42/lb

Graded by The Sniff System

In plain English

Nulo Challenger Puppy & Adult Northern Catch Haddock, Salmon & Acadian Redfish Dry Dog Food is a dry formula for all life stages, featuring haddock, salmon, and redfish as its main proteins.

This formula boasts a strong protein profile, led by haddock, salmon, and turkey, which provides high biological value for your dog. It also includes quality carbohydrate sources with fermentable fiber and named fat sources like chicken fat, contributing to overall nutritional quality.

Nothing concerning in the deck.

Good fit for puppies and adult dogs of any size. Nothing serious working against it.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Goldens appeared disproportionately in the FDA's DCM reports. Pulse-heavy grain-free formulas warrant extra caution; named animal protein with organ meat or marine sources is the safer fit. Strong fit for puppy Golden Retrievers and similar active sporting breeds navigating diet-associated DCM concerns. Salmon anchors position 2, with zero pulses in the top 15.

Looking at this for puppy Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 2 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    epidemiology · breed predisposition· cited in 4 claims
  • FDA, 2019
    diet composition· cited in 2 claims

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

At 78/100, this formula sits near the top of our catalog. The lift comes from protein quality, worth 21 points to the final number: Strong protein profile with haddock as the primary ingredient, delivering high biological value. Secondary contribution comes from carbohydrate quality (+16 points). Quality carbohydrate sources with fermentable fiber.

What lifted the score

Strong protein profile with haddock as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with declared fat sources.

FQI
What pulled it down

No negative drivers crossed our reporting threshold.

What sets this apart
  • Top 4% for DMB protein in grain-inclusive dry kibbles (38.9%)
  • Top 10% for overall Sniff Score in grain-inclusive dry kibbles (78/100)
  • Top quartile for DMB fat in grain-inclusive dry kibbles (20.0%)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 39%
Protein
35%
min (as fed)
Fat
18%
min (as fed)
Fiber
4.5%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

46 total
Good Neutral Watch Flagged
  1. 1
    haddock

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    salmon

    Real fish meat. Natural source of omega-3s, which kibble usually has to add back from oil.

    Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.

  3. 3
    salmon meal

    Salmon cooked into a dry concentrate. Carries both protein and natural omega-3s in one ingredient. See why →

    Position 3: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  4. 4
    turkey meal

    Turkey with the water cooked out. Per pound, packs more protein than fresh turkey. See why →

    Position 4: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  5. 5
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →

    Position 5: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  6. 6
    oats

    Whole grain. Steady energy, soluble fiber, and well-tolerated by most dogs.

    Position 6: supporting grain. Smaller contribution to the carb deck.

  7. 7
    millet

    Gluten-free whole grain. Fine for most dogs, often used as an alternative to rice.

    Position 7: supporting grain. Smaller contribution to the carb deck.

  8. 8
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 8: trace fat. Below the level that materially shifts the fat profile.

  9. 9
    barley

    Whole grain with a low glycemic profile and some soluble fiber. Easy on blood sugar.

    Position 9: minor grain inclusion.

  10. 10
    acadian redfish
  11. 11
    ground miscanthus grass

    Same as miscanthus grass. A plant fiber source, mostly there for stool quality.

  12. 12
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  13. 13
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  14. 14
    dl-methionine

    Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.

  15. 15
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  16. 16
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  17. 17
    pumpkin

    Soluble fiber that supports stool quality. Mild and well-tolerated.

  18. 18
    blueberries

    Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.

  19. 19
    dried spinach

    Leafy green. Some iron, vitamin K, and fiber. The dose in kibble is small but it's real food.

  20. 20
    dried chicory root

    Natural prebiotic. Feeds beneficial gut bacteria. The same compound (inulin) used in human gut-health products.

  21. 21
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  22. 22
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  23. 23
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  24. 24
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  25. 25
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

Showing first 25 of 46. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

Nulo Challenger Puppy & Adult Northern Catch Haddock, Salmon, & Acadian Redfish Recipe Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, except for growth of large size dogs (70 lb. or more as an adult).