Human Grade Beef & Chicken Value Pack Fresh Wet & Air-Dried Baked Dry Dog Food, 12-oz cup, case of 10
Graded by The Sniff System
PetPlate Human Grade Beef & Chicken Value Pack Fresh Wet & Air-Dried Baked Dry Dog Food is an air-dried food with ground beef as its primary protein source.
This food offers good protein quality, with ground beef providing solid amino acid coverage. It also includes quality fat sources, like salmon oil, which is a good source of EPA and DHA. The carbohydrate sources are also considered high quality and provide fermentable fiber.
The main thing to watch out for is the lack of an AAFCO statement, which means its nutritional completeness is unverified. This absence capped the product's overall score.
Good fit for dogs whose owners prioritize quality ingredients. Less ideal if you need AAFCO verification for nutritional completeness.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) . Good fit for active large sporting breeds, including the Golden Retriever, navigating diet-associated DCM concerns. Ground beef anchors position 1, with one pulse (peas at position 5), plus beef liver at position 4 (a natural taurine precursor).
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
At 59/100, this formula lands mid-pack. The lift comes from protein quality, worth 15 points to the final number: Reasonable protein quality. ground beef delivers solid amino acid coverage. The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The fix path: the brand publishing the AAFCO statement. That would lift the cap and put this formula above the B-band line at 60.
Reasonable protein quality. ground beef delivers solid amino acid coverage.
Quality fat sources: named fat with marine oil (EPA and DHA source).
Quality carbohydrate sources with fermentable fiber.
No AAFCO statement. Nutritional completeness unverified.
- Lowest fat quality in PetPlate's lineup (12/16)
- Bottom 5% for DMB protein in air-dried foods (27.8%)
- Bottom 10% for crude fiber in grain-free air-dried foods (3.3% DMB)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
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Scores 16 points higher with a similar formulation profile.
Beef & Barley UnKibble
$3.75/lb vs your seed's $15.82/lb (76% less) at a comparable score.
Turkey & Sweet Potato UnKibble
Turkey instead of beef, 10 points higher, different brand.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1ground beef
Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2vegetablesweet potato
Complex carb with fiber and beta-carotene. Gentle on the stomach.
Position 2: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 3vegetablepotato
Standard white potato. Steady carb source, common starch in grain-free recipes.
Position 3: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 4protein animalbeef liver
Organ meat. Among the most nutrient-dense ingredients available, rich in B vitamins, iron, and vitamin A.
Position 4. Named organ meat this high is a strong build choice. Concentrated source of taurine, glutamine, and B-vitamins.
- 5legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
Position 5. Within the FDA's top-5 DCM-pattern threshold. Especially notable if multiple pulses stack here.
- 6vegetablecarrots
Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.
Position 6: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 7fruitapples
Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.
Position 7: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 8vinegar
Mild acid used for flavor or pH adjustment. Safe at typical inclusion.
- 9mineraldicalcium phosphate
Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.
- 10potato starch
Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.
- 11safflower oil
Position 11: trace fat. Below the level that materially shifts the fat profile.
- 12fatsalmon oil
Pure omega-3s. The thing skin-and-coat formulas are usually built around.
Position 12. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.
- 13mineralcalcium carbonate
Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.
- 14mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 15othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 16ferrous fumarate
- 17mineralmagnesium oxide
Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.
- 18mineralcopper amino acid complex
Copper bound to amino acids for better absorption. Premium form versus copper sulfate.
- 19zinc oxide
Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.
- 20mineralpotassium iodide
Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.
- 21mineralmanganese amino acid complex
Manganese bound to amino acids for better absorption. The chelated form most premium brands use.
- 22mineralsodium selenite Flagged
Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →
- 23preservative naturalmixed tocopherols
Natural vitamin E used to keep fats from going rancid. The good kind of preservative. See why →
- 24mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 25malt extract
Showing first 25 of 116. Position 1-5 has the largest weight in the recipe.
22 of 25 ingredients have a curated note. Coverage grows over time.