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PetPlate Human Grade Lean & Mean Venison Entree Fresh Dog Food, 12-oz cup, case of 12
PetPlate

Human Grade Lean & Mean Venison Entree Fresh Dog Food, 12-oz cup, case of 12

Evidence Fair
wet $12.00/lb

Graded by The Sniff System

In plain English

PetPlate Human Grade Lean & Mean Venison Entree Fresh Dog Food is a wet food featuring venison as its primary protein source.

This food includes quality fat sources, which likely include marine oil for EPA and DHA, and quality carbohydrate sources with declared fiber. It also contains venison liver, adding diverse, high-bioavailability protein.

The score is capped because there's no AAFCO statement, meaning its nutritional completeness is unverified. Also, ground venison as the primary protein source offers limited bioavailable amino acids.

Good fit for owners seeking a fresh, venison-based diet. Less ideal if you prioritize AAFCO verification or higher protein quality.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) . Good fit for active large sporting breeds like Golden Retrievers, Labrador Retrievers, and Irish Setters navigating diet-associated DCM concerns. Ground venison anchors position 1, with zero pulses in the top 15, plus venison liver at position 8 (a natural taurine precursor).

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

At 56/100, this formula lands mid-pack. The lift comes from fat quality, worth 12 points to the final number: Quality fat sources: named fat with marine oil (EPA and DHA source). The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The fix path: the brand publishing the AAFCO statement. That would lift the cap and put this formula above the B-band line at 60.

What lifted the score

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI

Quality carbohydrate sources with declared fiber.

CQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

Low protein quality. ground venison delivers limited bioavailable amino acids.

PQI

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Lowest DMB fat in PetPlate's lineup (10.7%)
  • Lowest crude fiber in PetPlate's lineup (1.4% DMB)
  • Lowest protein quality in PetPlate's lineup (9.7/27)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 29%
Protein
8%
min (as fed)
Fat
3%
min (as fed)
Fiber
0.4%
max (as fed)
Moisture
72%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 29%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

31 total
Good Neutral Watch Flagged
  1. 1
    ground venison

    Real meat, lean and gamey. Used as a novel protein for dogs with sensitivities.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    potato

    Standard white potato. Steady carb source, common starch in grain-free recipes.

    Position 2: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  3. 3
    apples

    Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.

    Position 3: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  4. 4
    green beans

    Real vegetable. Fiber and a small amount of vitamins. Often used in weight-management formulas because it bulks up a meal without adding calories.

  5. 5
    sweet potato

    Complex carb with fiber and beta-carotene. Gentle on the stomach.

    Position 5: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  6. 6
    pasta
  7. 7
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

    Position 7: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  8. 8
    venison liver

    Position 8. Functional organ inclusion. Adds amino acids and micronutrients even at smaller weight.

  9. 9
    red bell peppers
  10. 10
    ground flaxseed

    Cracked flaxseed for better digestibility. Same plant omega-3s as whole flaxseed, just easier for the dog to extract.

    Position 10: trace fat. Below the level that materially shifts the fat profile.

  11. 11
    vinegar

    Mild acid used for flavor or pH adjustment. Safe at typical inclusion.

  12. 12
    safflower oil

    Position 12: trace fat. Below the level that materially shifts the fat profile.

  13. 13
    potato starch

    Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.

  14. 14
    dicalcium phosphate

    Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.

  15. 15
    salmon oil

    Pure omega-3s. The thing skin-and-coat formulas are usually built around.

    Position 15. Trace marine oil. Contributes some omega-3 but well below the level that drives EPA/DHA totals.

  16. 16
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  17. 17
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  18. 18
    ferrous fumarate
  19. 19
    zinc oxide

    Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.

  20. 20
    copper gluconate
  21. 21
    manganese gluconate
  22. 22
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  23. 23
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  24. 24
    magnesium oxide

    Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.

  25. 25
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative. See why →

Showing first 25 of 31. Position 1-5 has the largest weight in the recipe.

18 of 25 ingredients have a curated note. Coverage grows over time.