Human Grade Novel Protein Venison & Lamb Fresh Dog Food, 12-oz cup, case of 12
Graded by The Sniff System
PetPlate Human Grade Novel Protein Venison & Lamb Fresh Dog Food is a wet food featuring venison and lamb.
This recipe includes quality fat sources, like named fat with marine oil, which provides EPA and DHA. It also features quality carbohydrate sources with declared fiber, and venison liver adds diverse, high-bioavailability protein.
The score for this product is capped because there is no AAFCO statement, meaning its nutritional completeness is unverified. Also, the ground venison delivers limited bioavailable amino acids, contributing to lower protein quality.
Good fit for dogs whose owners prioritize fresh, human-grade ingredients and novel proteins. Less ideal if AAFCO verification is a must-have.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
Strong fit for adult Golden Retrievers navigating diet-associated DCM concerns. Venison: ground venison anchors position 1, with zero pulses in the top 15, plus venison liver at position 8 (a natural taurine precursor). In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) .
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
Middle-of-pack grade. 56/100 (C) reflects the structural fit of this formula against The Sniff System's eight scoring components. Fat quality did the heavy lifting (+12 points): Quality fat sources: named fat with marine oil (EPA and DHA source). What capped it: the score can't exceed 59 because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). How it could climb: the brand publishing the AAFCO statement, which would lift the cap into B-band range.
Quality fat sources: named fat with marine oil (EPA and DHA source).
Quality carbohydrate sources with declared fiber.
Includes egg, named fish, or organ meat for diverse high-bioavailability protein.
Low protein quality. venison: ground venison delivers limited bioavailable amino acids.
No AAFCO statement. Nutritional completeness unverified.
- Lowest DMB fat in PetPlate's lineup (10.7%)
- Top 10% for crude fiber in PetPlate's lineup (13.6% DMB)
- Lowest protein quality in PetPlate's lineup (9.7/27)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
ACANA Premium Pate Lamb in Bone Broth Grain-Free Wet Dog Food, 12.8-oz, case of 12
Scores 15 points higher with a similar formulation profile.
Purina Pro Plan Complete Essentials Variety Pack Adult High Protein Lamb & Vegetables, Turkey & Vegetables Slices in Gravy Wet Dog Food, 13-oz can, case of 12
$3.53/lb vs your seed's $12.00/lb (71% less) at a comparable score.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 29%, comparable to premium kibble (typically 30-45% DMB protein).
Read why each ingredient is good or bad for dogs.
- 1venison: ground venison
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2vegetablepotato
Standard white potato. Steady carb source, common starch in grain-free recipes.
Position 2: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 3fruitapples
Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.
Position 3: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 4green beans
Real vegetable. Fiber and a small amount of vitamins. Often used in weight-management formulas because it bulks up a meal without adding calories.
- 5vegetablesweet potato
Complex carb with fiber and beta-carotene. Gentle on the stomach.
Position 5: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 6pasta
- 7vegetablecarrots
Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.
Position 7: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 8venison liver
Position 8. Functional organ inclusion. Adds amino acids and micronutrients even at smaller weight.
- 9red bell peppers
- 10fatground flaxseed
Cracked flaxseed for better digestibility. Same plant omega-3s as whole flaxseed, just easier for the dog to extract.
Position 10: trace fat. Below the level that materially shifts the fat profile.
- 11vinegar
Mild acid used for flavor or pH adjustment. Safe at typical inclusion.
- 12safflower oil
Position 12: trace fat. Below the level that materially shifts the fat profile.
- 13potato starch
Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.
- 14mineraldicalcium phosphate
Calcium and phosphorus combined. Required source of both minerals, especially in formulas without much bone content.
- 15fatsalmon oil
Pure omega-3s. The thing skin-and-coat formulas are usually built around.
Position 15. Trace marine oil. Contributes some omega-3 but well below the level that drives EPA/DHA totals.
- 16mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 17othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 18ferrous fumarate
- 19zinc oxide
Inorganic zinc. Cheapest mineral form on the market. Functional but less bioavailable than chelated alternatives.
- 20copper gluconate
- 21manganese gluconate
- 22mineralsodium selenite Flagged
Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →
- 23mineralpotassium iodide
Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.
- 24mineralmagnesium oxide
Inorganic magnesium. Functional at AAFCO doses, less efficiently absorbed than chelated forms.
- 25preservative naturalmixed tocopherols
Natural vitamin E used to keep fats from going rancid. The good kind of preservative. See why →
Showing first 25 of 58. Position 1-5 has the largest weight in the recipe.
17 of 25 ingredients have a curated note. Coverage grows over time.