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Purina Beneful Incredibites & Medleys Variety Pack Wet Dog Food, 3-oz, case of 30
Purina Beneful

Incredibites & Medleys Variety Pack Wet Dog Food, 3-oz, case of 30

Evidence Fair
wet $5.90/lb

Graded by The Sniff System

In plain English

Purina Beneful Incredibites & Medleys Variety Pack Wet Dog Food is a wet food that features beef as its primary protein source.

This food offers reasonable protein quality, with beef providing solid amino acid coverage. It also includes liver in the top ingredients, which adds diverse, high-bioavailability protein.

A major concern is the lack of an AAFCO statement, meaning its nutritional completeness is unverified. Also, there's no declared omega-3 source, and it contains unspecified 'meat by-products' which lack auditable quality and consistency.

Good fit for dogs who enjoy a wet food format. Less ideal if you prioritize verified nutritional completeness or transparent ingredient sourcing.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Good fit for active large sporting breeds, including the Golden Retriever, navigating diet-associated DCM concerns. Beef broth anchors position 1, with zero pulses in the top 15, plus liver at position 4 (a natural taurine precursor). In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) .

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Middle-of-pack grade. 45/100 (C) reflects the structural fit of this formula against The Sniff System's eight scoring components. Protein quality did the heavy lifting (+15.5 points): Reasonable protein quality. beef delivers solid amino acid coverage. What capped it: the score can't exceed 59 because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). Removing the cap alone wouldn't change the band. Fat quality is the deeper issue.

What lifted the score

Reasonable protein quality. beef delivers solid amino acid coverage.

PQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Lowest fat quality in Purina Beneful's lineup (4/16)
  • Top quartile for DMB protein in grain-inclusive wet foods (45.8%)
  • Bottom 3% for carb quality in Purina Beneful's lineup (9/16)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Controversial ingredients · 1

  • meat by-products
    Unspecified species. AAFCO definition allows organs, blood, bone. but the lack of a named source means quality and consistency are not auditable.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 46%
Protein
11%
min (as fed)
Fat
2.5%
min (as fed)
Fiber
1.5%
max (as fed)
Moisture
76%
max

Wet and fresh foods contain more water than kibble (typically 65-78%). On a dry-matter basis, this food's protein content is roughly 46%, comparable to premium kibble (typically 30-45% DMB protein).

Ingredients

Read why each ingredient is good or bad for dogs.

78 total
Good Neutral Watch Flagged
  1. 1
    beef broth

    Real broth. Adds flavor and moisture, signals the recipe leans on real meat.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    beef

    Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.

    Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.

  3. 3
    wheat gluten

    Concentrated wheat protein. Like other plant gluten meals, it pads the protein number on the label without contributing meat-quality amino acids.

    Position 3: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.

  4. 4
    liver

    Generic liver, usually chicken or beef. Among the most nutrient-dense ingredients a dog can eat. Named species is more informative.

  5. 5
    meat by-products Flagged

    Unnamed organ meats and tissue. Could be nutritious, but no species is listed, so quality varies by batch.

    Position 5: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  6. 6
    tomatoes

    Real fruit. Lycopene and trace antioxidants. Different from tomato pomace, which is the fiber byproduct.

  7. 7
    carrots

    Real vegetable. Fiber, beta-carotene, and a small amount of antioxidant value.

    Position 7: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.

  8. 8
    wild rice

    Position 8: supporting grain. Smaller contribution to the carb deck.

  9. 9
    corn starch-modified

    Position 9: minor grain inclusion.

  10. 10
    soy flour

    Refined soy. Cheap plant protein, common in budget formulas. Pads the protein percent without matching meat amino acids.

  11. 11
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  12. 12
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  13. 13
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  14. 14
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

  15. 15
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  16. 16
    potassium iodide

    Source of iodine, an essential trace mineral for thyroid function. Required for AAFCO-complete formulas.

  17. 17
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

  18. 18
    tricalcium phosphate

    Calcium and phosphorus source. Same role as dicalcium phosphate, slightly different ratio.

  19. 19
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  20. 20
    d407420. chicken broth
  21. 21
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

  22. 22
    wheat gluten

    Concentrated wheat protein. Like other plant gluten meals, it pads the protein number on the label without contributing meat-quality amino acids.

  23. 23
    liver

    Generic liver, usually chicken or beef. Among the most nutrient-dense ingredients a dog can eat. Named species is more informative.

  24. 24
    meat by-products Flagged

    Unnamed organ meats and tissue. Could be nutritious, but no species is listed, so quality varies by batch.

  25. 25
    tomatoes

    Real fruit. Lycopene and trace antioxidants. Different from tomato pomace, which is the fiber byproduct.

Showing first 25 of 78. Position 1-5 has the largest weight in the recipe.

22 of 25 ingredients have a curated note. Coverage grows over time.