Complete Essentials Adult Shredded Blend Beef & Rice High Protein Formula with Probiotics Dry Dog Food, 35-lb bag
Graded by The Sniff System
Purina Pro Plan Complete Essentials Adult Shredded Blend Beef & Rice High Protein Formula is a dry food for adult dogs, featuring beef as its primary protein.
This formula offers reasonable protein quality, with beef providing solid amino acid coverage for your dog. It also includes quality carbohydrate sources with fermentable fiber, which can be good for digestion. Plus, it has AAFCO feeding trial substantiation for adult maintenance.
One thing to note is the absence of a declared omega-3 source. Ingredients like fish oil, salmon oil, or algae oil are not present in the formula.
Good fit for adult dogs of any size. Less ideal if you're looking for a food with a declared omega-3 source.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
Good fit for active large sporting breeds like Golden Retrievers, Labrador Retrievers, and Irish Setters navigating diet-associated DCM concerns. Beef anchors position 1, with zero pulses in the top 15, plus fish meal at position 9. In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) .
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
Solid grade. 61/100 (B) reflects the structural fit of this formula against The Sniff System's eight scoring components. Protein quality did the heavy lifting (+14.5 points): Reasonable protein quality. beef delivers solid amino acid coverage. What we'd flag for vet discussion: fat quality (-8 points). No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.
Reasonable protein quality. beef delivers solid amino acid coverage.
Quality carbohydrate sources with fermentable fiber.
AAFCO feeding trial substantiation for adult maintenance.
No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.
- Lowest DMB protein in Purina Pro Plan's lineup (29.5%)
- Top quartile for DMB fat in grain-inclusive dry kibbles (18.2%)
- Lowest fat quality in Purina Pro Plan's lineup (4/16)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1protein animalbeef
Real meat. Dense in protein and iron. Some dogs are sensitive to it, but for most it's an excellent base.
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2grainrice
Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.
Position 2: major carbohydrate source.
- 3grainwheat
Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.
Position 3: major carbohydrate source.
- 4protein animalpoultry by-product meal
Unnamed poultry. The mix can include any combination of chicken, turkey, or other birds, with no traceability. Named by-product meals are fine. This one isn't.
Position 4: significant protein contributor. Adds amino-acid diversity to the top of the deck.
- 5grainwhole grain corn
Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.
Position 5: supporting grain. Smaller contribution to the carb deck.
- 6protein plantsoybean meal
Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.
Position 6: moderate plant-protein boost. Less likely to materially shift the protein profile.
- 7beef fat preserved with mixed-tocopherols
Real animal fat from a named species, with natural vitamin E doing the preservation. The clean version.
Position 7: supporting protein. Modest contribution to total protein weight.
- 8corn protein meal
Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.
Position 8: supporting grain. Smaller contribution to the carb deck.
- 9protein animalfish meal
Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile. See why →
Position 9: supporting protein. Modest contribution to total protein weight.
- 10othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 11fiberdried beet pulp
Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →
Position 11: trace fiber inclusion.
- 12dried egg product
Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.
Position 12: trace protein. Likely there for amino-acid diversity or label appeal more than nutritional weight.
- 13glycerin
Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.
- 14mono and dicalcium phosphate
Source of calcium and phosphorus. Standard inclusion in complete dog foods.
- 15wheat bran
Position 15: minor grain inclusion.
- 16soybean oil
Plant oil. High in omega-6, which is required but commonly oversupplied. Fine in moderation.
- 17mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 18mineralcalcium carbonate
Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.
- 19mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 20mineralzinc proteinate
Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.
- 21mineralmanganese proteinate
Manganese bound to protein for better absorption. The chelated form most premium brands use.
- 22mineralferrous sulfate
Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.
- 23mineralcopper proteinate
Copper bound to protein for better absorption. Common in better-formulated diets.
- 24mineralcalcium iodate
Source of iodine for thyroid function. Functional, required in complete formulas.
- 25mineralsodium selenite Flagged
Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →
Showing first 25 of 30. Position 1-5 has the largest weight in the recipe.
24 of 25 ingredients have a curated note. Coverage grows over time.