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Purina Pro Plan Complete Essentials Adult Shredded Blend Chicken & Rice High Protein Formula with Probiotics Dry Dog Food, 35-lb bag
Purina Pro Plan

Complete Essentials Adult Shredded Blend Chicken & Rice High Protein Formula with Probiotics Dry Dog Food, 35-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $2.13/lb

Graded by The Sniff System

In plain English

Purina Pro Plan Complete Essentials Adult Shredded Blend Chicken & Rice is a dry food for adult dogs, featuring chicken as its main protein.

This formula uses quality carbohydrate sources that include fermentable fiber, which is good for gut health. It also has AAFCO feeding trial substantiation for adult maintenance. The inclusion of dried egg product adds diverse, high-bioavailability protein.

One thing to note is the absence of a declared omega-3 source. There's no fish oil, salmon oil, or algae oil listed in the ingredients.

Good fit for adult dogs who need a nutritionally complete diet. Less ideal if you prioritize specific omega-3 sources.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Good fit for adult Golden Retrievers navigating diet-associated DCM concerns. Chicken anchors position 1, with zero pulses in the top 15. In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) .

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Sniff scored this formula 62/100, landing in B-tier territory. The biggest contributor was carbohydrate quality (+12 points): Quality carbohydrate sources with fermentable fiber. The biggest detractor was fat quality (-8 points): No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

What lifted the score

Quality carbohydrate sources with fermentable fiber.

CQI

AAFCO feeding trial substantiation for adult maintenance.

ACF

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK
What pulled it down

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI
What sets this apart
  • Lowest DMB protein in Purina Pro Plan's lineup (29.5%)
  • Top quartile for DMB fat in grain-inclusive dry kibbles (18.2%)
  • Lowest fat quality in Purina Pro Plan's lineup (4/16)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 30%
Protein
26%
min (as fed)
Fat
16%
min (as fed)
Fiber
3%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

30 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

    Position 2: major carbohydrate source.

  3. 3
    wheat

    Whole wheat. Fine for most dogs, though a portion are sensitive. Not a quality concern, just a fit-for-your-dog question.

    Position 3: major carbohydrate source.

  4. 4
    poultry by-product meal

    Unnamed poultry. The mix can include any combination of chicken, turkey, or other birds, with no traceability. Named by-product meals are fine. This one isn't.

    Position 4: significant protein contributor. Adds amino-acid diversity to the top of the deck.

  5. 5
    whole grain corn

    Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.

    Position 5: supporting grain. Smaller contribution to the carb deck.

  6. 6
    soybean meal

    Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.

    Position 6: moderate plant-protein boost. Less likely to materially shift the protein profile.

  7. 7
    beef fat preserved with mixed-tocopherols

    Real animal fat from a named species, with natural vitamin E doing the preservation. The clean version.

    Position 7: supporting protein. Modest contribution to total protein weight.

  8. 8
    corn protein meal

    Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.

    Position 8: supporting grain. Smaller contribution to the carb deck.

  9. 9
    dried egg product

    Whole eggs with the water removed. Same nutritional value as fresh eggs, just shelf-stable.

    Position 9: supporting protein. Modest contribution to total protein weight.

  10. 10
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  11. 11
    dried beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →

    Position 11: trace fiber inclusion.

  12. 12
    glycerin

    Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.

  13. 13
    mono and dicalcium phosphate

    Source of calcium and phosphorus. Standard inclusion in complete dog foods.

  14. 14
    wheat bran

    Position 14: minor grain inclusion.

  15. 15
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  16. 16
    fish meal

    Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile. See why →

  17. 17
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  18. 18
    soybean oil

    Plant oil. High in omega-6, which is required but commonly oversupplied. Fine in moderation.

  19. 19
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  20. 20
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  21. 21
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  22. 22
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

  23. 23
    copper proteinate

    Copper bound to protein for better absorption. Common in better-formulated diets.

  24. 24
    calcium iodate

    Source of iodine for thyroid function. Functional, required in complete formulas.

  25. 25
    sodium selenite Flagged

    Inorganic selenium. Effective at AAFCO levels, no documented safety concern in dogs despite what some pet food blogs claim. Selenium yeast is a marginal upgrade, not a necessity. See why →

Showing first 25 of 30. Position 1-5 has the largest weight in the recipe.

24 of 25 ingredients have a curated note. Coverage grows over time.