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Purina Pro Plan Veterinary Diets OM Overweight Management Dry Dog Food, 25-lb bag
Purina Pro Plan Veterinary Diets

OM Overweight Management Dry Dog Food, 25-lb bag

Evidence Fair
AAFCO compliance inferred from product name
dry $4.72/lb

Graded by The Sniff System

In plain English

Purina Pro Plan Veterinary Diets OM Overweight Management Dry Dog Food is a dry formula designed for weight management, with a plant-protein-dominated ingredient list.

This formula has undergone AAFCO feeding trials, which means its nutritional adequacy has been tested in real dogs, not just calculated on paper.

This formula is heavily reliant on plant proteins, with whole grain corn as the first ingredient, and lacks a declared omega-3 source. It also contains menadione, a synthetic vitamin K3, which is flagged due to toxicity concerns.

Good fit for dogs needing a veterinary diet for weight management. Less ideal if you prefer animal-protein-first formulas or want to avoid synthetic vitamin K.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Strong fit for adult Labrador Retrievers navigating weight management. Working in its favor: crude fiber (16%) helps satiety. At 260 kcal/cup this formula runs on the lean side, with crude fiber at 16% (above the catalog median, supports satiety). The landmark 14-year Purina Lifespan Study on 48 Labrador Retrievers demonstrated that dogs fed 25% fewer calories lived a median of 1.8 years longer and delayed the onset of chronic diseases. According to the Association for Pet Obesity Prevention's 2023 survey, 59% of dogs in the United States were classified as overweight or obese by their veterinary healthcare professional, representing an estimated 55 million dogs  (APOP, 2023) .

Looking at this for adult Labrador Retrievers or Labrador Retrievers with weight management ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Below-average grade. 25/100 (D) reflects the structural fit of this formula against The Sniff System's eight scoring components. AAFCO compliance did the heavy lifting (+8 points): AAFCO feeding trial substantiation for not stated. What we'd flag for vet discussion: protein quality (-21 points). Plant-protein-dominated formula. whole grain corn as the #1 ingredient.

What lifted the score

AAFCO feeding trial substantiation for not stated.

ACF
What pulled it down

Plant-protein-dominated formula. whole grain corn as the #1 ingredient.

PQI

No declared omega-3 source. Fish oil, salmon oil, and algae oil all absent.

FQI

Contains menadione. Banned for human OTC use but tolerated at AAFCO-permitted levels in pet food. The only AAFCO-permitted vitamin K source..

CIP
What sets this apart
  • Lowest fat quality in Purina Pro Plan Veterinary Diets's lineup (2/16)
  • Top 1% for crude fiber in grain-inclusive dry kibbles (18.2% DMB)
  • Bottom 5% for caloric density in Purina Pro Plan Veterinary Diets's lineup (260 kcal/cup)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Controversial ingredients · 1

  • menadione
    Synthetic vitamin K3. Banned in human supplements due to toxicity concerns at high doses. Permitted in pet food but premium brands use natural vitamin K alternatives.

Every flagged ingredient has a published basis (confirmed harm / regulatory action / precautionary). See methodology →

Guaranteed analysis
Dry-matter protein: 30%
Protein
26%
min (as fed)
Fat
5%
min (as fed)
Fiber
16%
max (as fed)
Moisture
12%
max
Ingredients

Read why each ingredient is good or bad for dogs.

38 total
Good Neutral Watch Flagged
  1. 1
    whole grain corn

    Whole corn with the kernel intact. Decent fiber and B vitamins, though it can crowd out meat in cheaper recipes.

    Position 1 grain: primary carbohydrate base. This is a grain-inclusive formula with whole grain corn as the dominant carb.

  2. 2
    corn protein meal

    Concentrated corn protein. Similar in role to corn gluten meal, pads the protein number on the label without matching meat amino acids.

    Position 2: major carbohydrate source.

  3. 3
    soybean hulls
  4. 4
    soybean germ meal
  5. 5
    soybean meal

    Concentrated soy protein. Cheap plant protein that pads the label number, common in budget formulas.

    Position 5: plant protein in the top 5. Stacked with animal protein, can inflate the crude protein number without matching the amino-acid quality of named animal sources.

  6. 6
    pea fiber

    Insoluble fiber from peas. Doesn't carry the protein-inflation concern of pea protein. Mostly there for stool quality.

    Position 6. Moderate inclusion. Contributes carbohydrate and some plant protein.

  7. 7
    wheat gluten

    Concentrated wheat protein. Like other plant gluten meals, it pads the protein number on the label without contributing meat-quality amino acids.

    Position 7: moderate plant-protein boost. Less likely to materially shift the protein profile.

  8. 8
    poultry by-product meal

    Unnamed poultry. The mix can include any combination of chicken, turkey, or other birds, with no traceability. Named by-product meals are fine. This one isn't.

    Position 8: supporting protein. Modest contribution to total protein weight.

  9. 9
    glycerin

    Humectant used in soft-moist foods to keep them chewy. Safe in moderation but a signal of a processed semi-moist product.

  10. 10
    natural flavor

    Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.

  11. 11
    powdered cellulose

    Plant fiber, often from wood pulp. Cheap bulk filler. Not harmful, but a tell that the recipe is reaching for inexpensive bulk.

    Position 11: trace fiber inclusion.

  12. 12
    animal fat preserved with mixed-tocopherols

    Position 12: trace fat. Below the level that materially shifts the fat profile.

  13. 13
    tricalcium phosphate

    Calcium and phosphorus source. Same role as dicalcium phosphate, slightly different ratio.

  14. 14
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  15. 15
    calcium carbonate

    Source of calcium. Functional. Required in complete dog foods, especially those without bone-in meat meals.

  16. 16
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  17. 17
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  18. 18
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  19. 19
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  20. 20
    l-lysine monohydrochloride

    Stable form of L-lysine, an essential amino acid. Common in plant-heavy formulas to balance the amino acid profile.

  21. 21
    l-carnitine

    Amino acid derivative that helps the body convert fat into energy. Common in weight-management formulas.

  22. 22
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

  23. 23
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  24. 24
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  25. 25
    soybean oil

    Plant oil. High in omega-6, which is required but commonly oversupplied. Fine in moderation.

Showing first 25 of 38. Position 1-5 has the largest weight in the recipe.

22 of 25 ingredients have a curated note. Coverage grows over time.