Skip to main content
snıff
Tender & True Chicken & Brown Rice Recipe Dry Dog Food, 23-lb bag
Tender & True

Chicken & Brown Rice Recipe Dry Dog Food, 23-lb bag

Evidence Fair
dry all life stages $3.35/lb

Graded by The Sniff System

In plain English

Tender & True Chicken & Brown Rice Recipe Dry Dog Food is a dry food for all life stages, with chicken as its primary protein source.

This food has a strong protein profile, with chicken as the primary ingredient, which means good biological value for your dog. It also includes quality carbohydrate sources with fermentable fiber and good fat sources like named chicken fat and menhaden fish oil, which provides EPA and DHA.

The main thing to watch out for is the lack of an AAFCO statement, which means the nutritional completeness of this food is unverified. This absence caps the overall score.

Good fit for dogs of all life stages. Less ideal if you prefer foods with a verified AAFCO statement for nutritional completeness.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022  (FDA, 2022) . Strong fit for active large sporting breeds, including the Golden Retriever, navigating diet-associated DCM concerns. Chicken anchors position 1, with zero pulses in the top 15, plus chicken liver at position 10 (a natural taurine precursor) and whitefish meal at position 7.

Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

  • FDA, 2022
    cardiac · epidemiology · breed predisposition· cited in 5 claims
  • FDA, 2019
    diet composition· cited in 2 claims
  • NRC, 2006
    nutrient bioavailability

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

At 59/100, this formula lands mid-pack. The lift comes from protein quality, worth 22.5 points to the final number: Strong protein profile with chicken as the primary ingredient, delivering high biological value. The ceiling on this score is 59, set because the AAFCO nutritional adequacy statement isn't disclosed on the retailer page (so our methodology can't verify the formula meets adult, growth, or all-life-stages standards). The fix path: the brand publishing the AAFCO statement. That would lift the cap and put this formula above the B-band line at 60.

What lifted the score

Strong protein profile with chicken as the primary ingredient, delivering high biological value.

PQI

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with marine oil (EPA and DHA source).

FQI
What pulled it down

Score capped at 59 due to no AAFCO statement.

CAP why?

No AAFCO statement. Nutritional completeness unverified.

ACF
What sets this apart
  • Bottom 4% for crude fiber in grain-inclusive dry kibbles (3.3% DMB)
  • Top 10% for protein quality in grain-inclusive dry kibbles (22.7/27)
  • Bottom quartile for caloric density in dry kibbles (350 kcal/cup)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 29%
Protein
26%
min (as fed)
Fat
16%
min (as fed)
Fiber
3%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

44 total
Good Neutral Watch Flagged
  1. 1
    chicken

    Real meat. Primary protein source, with the amino acid profile dogs actually evolved to eat.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    chicken meal

    Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →

    Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.

  3. 3
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

    Position 3: major carbohydrate source.

  4. 4
    tapioca starch

    Refined cassava starch, used as a binder. Easy to digest, low on nutrition.

  5. 5
    potato starch

    Refined potato. Pure carb energy, low on other nutrition. Often used as a binder in grain-free recipes.

  6. 6
    flaxseed meal
  7. 7
    whitefish meal

    Whitefish cooked into a dry concentrate. Strong protein source, common in premium formulas.

    Position 7: supporting protein. Modest contribution to total protein weight.

  8. 8
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 8: trace fat. Below the level that materially shifts the fat profile.

  9. 9
    dried beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →

    Position 9: functional fiber for digestion or satiety.

  10. 10
    chicken liver

    Organ meat. Dense in protein, iron, vitamin A, and the B vitamins. Among the most nutrient-rich ingredients a dog can eat.

    Position 10. Functional organ inclusion. Adds amino acids and micronutrients even at smaller weight.

  11. 11
    natural flavors

    Same as natural flavor. Usually hydrolyzed liver or broth, adds palatability.

  12. 12
    menhaden fish oil

    Omega-3 from menhaden, a small oily fish. Same skin and coat support as salmon oil.

    Position 12. Moderate marine-oil inclusion. Supplements EPA/DHA without being the primary fat.

  13. 13
    potato flour
  14. 14
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  15. 15
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  16. 16
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  17. 17
    mixed tocopherols

    Natural vitamin E used to keep fats from going rancid. The good kind of preservative. See why →

  18. 18
    monosodium phosphate

    Mineral source and preservative. Standard inclusion at small doses.

  19. 19
    taurine

    Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.

  20. 20
    ascorbic acid

    Vitamin C. Pulls double duty as a natural antioxidant preservative.

  21. 21
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  22. 22
    zinc proteinate

    Zinc bound to protein for better absorption. The premium form of the mineral, versus zinc oxide which sits cheaper on the label.

  23. 23
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  24. 24
    manganous oxide

    Inorganic manganese. Functional, cheaper than chelated forms, less efficiently absorbed.

  25. 25
    manganese proteinate

    Manganese bound to protein for better absorption. The chelated form most premium brands use.

Showing first 25 of 44. Position 1-5 has the largest weight in the recipe.

23 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

Offers 100% complete and balanced nutrition for dogs of all life stages.