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Wholesomes Fish Meal & Rice Formula Adult Dry Dog Food, 40-lb bag
Wholesomes

Fish Meal & Rice Formula Adult Dry Dog Food, 40-lb bag

Evidence Fair
dry $1.30/lb

Graded by The Sniff System

In plain English

Wholesomes Fish Meal & Rice Formula Adult Dry Dog Food is a dry food for adult dogs, featuring whitefish as its main protein.

This formula includes quality carbohydrate sources like brown rice, which also provides fermentable fiber to support digestion. It also uses quality fat sources, with named chicken fat and flaxseed, and whitefish meal as the first ingredient offers a good protein source.

Nothing concerning in the deck.

Good fit for adult dogs of any size. Nothing serious working against it.

Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.

Who this is for

Good fit for adult Labrador Retrievers navigating weight management. Working in its favor: crude fiber (6%) helps satiety. At 347 kcal/cup this formula runs on the moderate side, with crude fiber at 6% (above the catalog median, supports satiety). The landmark 14-year Purina Lifespan Study on 48 Labrador Retrievers demonstrated that dogs fed 25% fewer calories lived a median of 1.8 years longer and delayed the onset of chronic diseases. According to the Association for Pet Obesity Prevention's 2023 survey, 59% of dogs in the United States were classified as overweight or obese by their veterinary healthcare professional, representing an estimated 55 million dogs  (APOP, 2023) .

Looking at this for adult Labrador Retrievers or Labrador Retrievers with weight management ? We are building dedicated pages for these combinations.

Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.

Research informing this analysis

Methodology

The Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.

Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.

Why this score

Solid grade. 65/100 (B) reflects the structural fit of this formula against The Sniff System's eight scoring components. Carbohydrate quality did the heavy lifting (+13 points): Quality carbohydrate sources with fermentable fiber. The supporting beat: fat quality (+11 points). Quality fat sources: named fat with declared fat sources. What's keeping it out of A-tier: protein quality (12.5 of 27 possible). Full protein quality requires named-species named-cut proteins in the top of the deck (e.g., "deboned chicken" rather than "chicken meal" or "poultry meal").

What lifted the score

Quality carbohydrate sources with fermentable fiber.

CQI

Quality fat sources: named fat with declared fat sources.

FQI

Includes egg, named fish, or organ meat for diverse high-bioavailability protein.

STACK
What pulled it down

No negative drivers crossed our reporting threshold.

What sets this apart
  • Lowest DMB protein in Wholesomes's lineup (24.4%)
  • Top quartile for crude fiber in Wholesomes's lineup (6.7% DMB)
  • Lowest DMB fat in Wholesomes's lineup (13.3%)

Computed against the rest of our catalog. Percentiles refresh on each catalog update.

Similar dog foods worth considering

Three lenses on products with formulation profiles similar to this one.

Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.

Guaranteed analysis
Dry-matter protein: 24%
Protein
22%
min (as fed)
Fat
12%
min (as fed)
Fiber
6%
max (as fed)
Moisture
10%
max
Ingredients

Read why each ingredient is good or bad for dogs.

32 total
Good Neutral Watch Flagged
  1. 1
    whitefish meal

    Whitefish cooked into a dry concentrate. Strong protein source, common in premium formulas.

    Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.

  2. 2
    brown rice

    Whole grain that's easy to digest. Steady carb energy plus a little fiber.

    Position 2: major carbohydrate source.

  3. 3
    peas

    Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →

    Position 3. Pulse-family ingredient this high in the deck is a notable build choice. When stacked with other pulses in the top 10, matches the formulation pattern the FDA flagged in its diet-associated DCM investigation.

  4. 4
    rice

    Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.

    Position 4: supporting grain. Smaller contribution to the carb deck.

  5. 5
    chicken fat

    Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →

    Position 5: secondary fat. Often where marine oils sit when present alongside a primary land-animal fat.

  6. 6
    beet pulp

    Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →

    Position 6: functional fiber for digestion or satiety.

  7. 7
    flaxseed

    Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.

    Position 7: trace fat. Below the level that materially shifts the fat profile.

  8. 8
    salt

    Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.

  9. 9
    potassium chloride

    Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.

  10. 10
    choline chloride

    Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.

  11. 11
    vitamin e supplement

    Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.

  12. 12
    niacin supplement

    B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.

  13. 13
    calcium pantothenate

    Same as d-calcium pantothenate. Vitamin B5 in standardized form.

  14. 14
    vitamin a supplement

    Vitamin A in stable, standardized form. Required for vision, immune function, and growth.

  15. 15
    riboflavin supplement

    B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.

  16. 16
    thiamine mononitrate

    B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.

  17. 17
    pyridoxine hydrochloride

    B vitamin (B6). Essential for protein metabolism. Standard inclusion in complete formulas.

  18. 18
    biotin

    B vitamin that supports skin and coat health. Required for AAFCO-complete formulas.

  19. 19
    vitamin b12 supplement

    Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.

  20. 20
    vitamin d3 supplement

    The active form of vitamin D dogs need. Required for calcium absorption and bone health.

  21. 21
    folic acid

    B vitamin (B9), essential for cell function. Standard in complete dog foods.

  22. 22
    zinc sulfate

    Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.

  23. 23
    ferrous sulfate

    Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.

  24. 24
    copper sulfate

    Inorganic copper. Standard, effective at small doses. Premium formulas tend to use copper proteinate instead.

  25. 25
    manganese sulfate

    Inorganic manganese. Functional but less well-absorbed than the chelated proteinate form.

Showing first 25 of 32. Position 1-5 has the largest weight in the recipe.

25 of 25 ingredients have a curated note. Coverage grows over time.

AAFCO statement

SPORTMiX Wholesomes Fish Meal & Rice Formula Food for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.