Graze New Zealand Whole Dog Health Adult Grain-Free Beef & Lamb Dry Dog Food, 20-lb bag
Graded by The Sniff System
Wishbone Graze New Zealand Whole Dog Health Adult Grain-Free Beef & Lamb Dry Dog Food is a dry food featuring beef and lamb, formulated for adult dogs.
This dry food features beef meal and lamb meal as its first two ingredients, which are concentrated protein sources. It also includes chicken fat for energy and flaxseed for omega fatty acids.
The AAFCO statement for nutritional adequacy is inferred from the product's claims for adult maintenance, but the verbatim statement isn't published by the retailer.
Good fit for adult dogs. Less ideal if you prefer a product with a clearly published AAFCO statement.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
In its 2022 update on diet-associated DCM, the FDA identified Golden Retrievers as the most reported breed, with 121 cases out of 1,382 total canine reports (8.8%) received between January 1, 2014, and November 1, 2022 (FDA, 2022) . Good fit for active large sporting breeds, including the Golden Retriever, navigating diet-associated DCM concerns. Beef meal anchors position 1, with one pulse (peas at position 3).
Looking at this for adult Golden Retrievers or Golden Retrievers with diet-associated DCM concerns ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- FDA, 2022cardiac · epidemiology · breed predisposition· cited in 5 claims
- FDA, 2019diet composition· cited in 2 claims
- NRC, 2006nutrient bioavailability
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
At 56/100, this formula lands mid-pack. The lift comes from AAFCO compliance, worth 4 points to the final number: AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer. The 4-point gap to the B-tier line is concentrated in protein quality (12.5 of 27 possible). Full protein quality requires named-species named-cut proteins in the top of the deck (e.g., "deboned chicken" rather than "chicken meal" or "poultry meal").
AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer.
No negative drivers crossed our reporting threshold.
- Bottom quartile for DMB fat in grain-free dry kibbles (13.3%)
- Bottom quartile for crude fiber in grain-free dry kibbles (4.4% DMB)
- Bottom quartile for protein quality in grain-free dry kibbles (12.3/27)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
Grass-Fed Beef Grain-Free Dog Kibble
Scores 19 points higher with a similar formulation profile.

Wholesomes with Lamb Meal & Rice Formula Dry Dog Food, 40-lb bag
$1.30/lb vs your seed's $4.00/lb (67% less) at a comparable score.

Wellness Complete Health Adult Wholesome Grains Natural Lamb & Barley Dry Dog Food, 30-lb bag
Lamb instead of beef, 12 points higher, different brand.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1protein animalbeef meal
Beef cooked down to a dry concentrate. More protein per pound than fresh beef. See why →
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2protein animallamb meal
Lamb cooked down to a dry concentrate. Per pound, more protein than fresh lamb. See why →
Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.
- 3legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
Position 3. Pulse-family ingredient this high in the deck is a notable build choice. When stacked with other pulses in the top 10, matches the formulation pattern the FDA flagged in its diet-associated DCM investigation.
- 4tapioca
Starch from cassava root. Highly digestible energy source, but pure starch with minimal nutrition beyond that.
- 5vegetablepotato
Standard white potato. Steady carb source, common starch in grain-free recipes.
Position 5: meaningful whole-food inclusion. Source of vitamins, antioxidants, or natural fiber.
- 6fatchicken fat
Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →
Position 6: secondary fat. Often where marine oils sit when present alongside a primary land-animal fat.
- 7fatflaxseed
Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.
Position 7: trace fat. Below the level that materially shifts the fat profile.
- 8othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 9mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 10fruitblueberries
Antioxidants, real. But the amount in any kibble is too small to do much. Mostly marketing.
Position 10: garnish-level inclusion. Marketing-prominent but minimal nutritional impact at this position.
- 11fruitcranberries
Often added with a urinary-tract-support marketing angle. Real cranberry compounds help in concentrate form, but kibble doses are small.
Position 11: garnish-level inclusion. Marketing-prominent but minimal nutritional impact at this position.
- 12papaya
- 13mango
- 14fruitapples
Real fruit, some fiber and antioxidants. The amount in kibble is too small to matter much.
Position 14: garnish-level inclusion. Marketing-prominent but minimal nutritional impact at this position.
- 15basil
- 16oregano
- 17supplementrosemary
- 18thyme
- 19sunflower seeds
- 20peppermint
- 21mineralsodium chloride
Same as salt. Required mineral, necessary at small doses.
- 22mineralmagnesium sulfate
Source of magnesium, a required mineral. Standard inclusion in complete diets.
- 23supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 24vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 25vitaminvitamin d3 supplement
The active form of vitamin D dogs need. Required for calcium absorption and bone health.
Showing first 25 of 44. Position 1-5 has the largest weight in the recipe.
17 of 25 ingredients have a curated note. Coverage grows over time.