Adult Chicken Meal & Rice Flavored Dry Dog Food, 40-lb bag
Graded by The Sniff System
Ultimates Adult Chicken Meal & Rice Flavored Dry Dog Food is a dry food for adult dogs, with chicken meal as its primary protein.
This formula includes quality carbohydrate sources that provide fermentable fiber, which is good for gut health. It also appears to be formulated to meet AAFCO's nutritional standards for adult maintenance, even if the verbatim statement isn't published by the retailer.
The main thing to watch out for is the protein quality. Chicken meal, while a protein source, delivers limited bioavailable amino acids compared to other protein forms.
Good fit for adult dogs. Less ideal if you're looking for a food with higher quality protein sources.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
The landmark 14-year Purina Lifespan Study on 48 Labrador Retrievers demonstrated that dogs fed 25% fewer calories lived a median of 1.8 years longer and delayed the onset of chronic diseases. Good fit for adult Labrador Retrievers navigating weight management. At 347 kcal/cup this formula runs on the moderate side, with crude fiber at 6% (above the catalog median, supports satiety). According to the Association for Pet Obesity Prevention's 2023 survey, 59% of dogs in the United States were classified as overweight or obese by their veterinary healthcare professional, representing an estimated 55 million dogs (APOP, 2023) .
Looking at this for adult Labrador Retrievers or Labrador Retrievers with weight management ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- Brooks et al., 2014diagnostic · protocol · satiety· cited in 5 claims
- APOP, 2023prevalence
- Raffan et al., 2016genetics
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
At 62/100, this formula lands in solid B territory. The lift comes from carbohydrate quality, worth 13 points to the final number: Quality carbohydrate sources with fermentable fiber. Where it lost ground: protein quality, costing 15 points. Low protein quality. chicken meal delivers limited bioavailable amino acids.
Quality carbohydrate sources with fermentable fiber.
AAFCO formulation inferred from declared adult maintenance. Verbatim statement not published by retailer.
Low protein quality. chicken meal delivers limited bioavailable amino acids.
- Top quartile for DMB protein in Ultimates's lineup (26.7%)
- Bottom quartile for caloric density in grain-inclusive dry kibbles (347 kcal/cup)
- Top quartile for overall Sniff Score in Ultimates's lineup (62/100)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.

Diamond Naturals Large Breed Adult Chicken & Rice Formula Dry Dog Food, 40-lb bag
Scores 15 points higher with a similar formulation profile.

Pro Pac Adult Mini Chunk Chicken Flavored Dry Dog Food, 40-lb bag
$1.12/lb vs your seed's $1.53/lb (26% less) at a comparable score.

Wholesomes Fish Meal & Rice Formula Adult Dry Dog Food, 40-lb bag
Whitefish instead of chicken, 3 points higher, different brand.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1protein animalchicken meal
Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2grainbrown rice
Whole grain that's easy to digest. Steady carb energy plus a little fiber.
Position 2: major carbohydrate source.
- 3legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
Position 3. Pulse-family ingredient this high in the deck is a notable build choice. When stacked with other pulses in the top 10, matches the formulation pattern the FDA flagged in its diet-associated DCM investigation.
- 4grainrice
Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.
Position 4: supporting grain. Smaller contribution to the carb deck.
- 5fatchicken fat
Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →
Position 5: secondary fat. Often where marine oils sit when present alongside a primary land-animal fat.
- 6fiberdried beet pulp
Soluble fiber from sugar-beet processing. Sometimes treated as a filler, but it's actually one of the better fiber sources in kibble. See why →
Position 6: functional fiber for digestion or satiety.
- 7grainrice
Generic rice. Could be white or brown, the label doesn't say. Brown rice would be specified if it were.
Position 7: supporting grain. Smaller contribution to the carb deck.
- 8fatflaxseed
Plant source of omega-3. Helpful for skin and coat, though dogs absorb omega-3 from fish more efficiently.
Position 8: trace fat. Below the level that materially shifts the fat profile.
- 9mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 10mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 11supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 12supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
- 13vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 14vitaminniacin supplement
B vitamin (B3). Required in complete dog foods, added as a supplement to standardize the dose.
- 15vitamincalcium pantothenate
Same as d-calcium pantothenate. Vitamin B5 in standardized form.
- 16vitaminvitamin a supplement
Vitamin A in stable, standardized form. Required for vision, immune function, and growth.
- 17vitaminriboflavin supplement
B vitamin (B2). Required in complete dog foods. The standardized form ensures consistent dosing.
- 18vitaminthiamine mononitrate
B vitamin (B1). Essential for nervous system function. Cooked-in vitamin loss is why thiamine is always added back.
- 19vitaminpyridoxine hydrochloride
B vitamin (B6). Essential for protein metabolism. Standard inclusion in complete formulas.
- 20vitaminbiotin
B vitamin that supports skin and coat health. Required for AAFCO-complete formulas.
- 21vitaminvitamin b12 supplement
Essential for red blood cell formation and neurological function. Plant ingredients lack B12, so it has to be added.
- 22vitaminvitamin d3 supplement
The active form of vitamin D dogs need. Required for calcium absorption and bone health.
- 23vitaminfolic acid
B vitamin (B9), essential for cell function. Standard in complete dog foods.
- 24mineralzinc sulfate
Inorganic zinc. Effective at AAFCO doses but less well-absorbed than chelated forms like zinc proteinate.
- 25mineralferrous sulfate
Inorganic iron. Standard mineral source. Iron proteinate is the gentler, better-absorbed premium form.
Showing first 25 of 34. Position 1-5 has the largest weight in the recipe.
25 of 25 ingredients have a curated note. Coverage grows over time.