Grain-Free Ultra Pro High Protein Low Carb Active Dry Dog Food, 30-lb bag
Graded by The Sniff System
VICTOR Grain-Free Ultra Pro High Protein Low Carb Active Dry Dog Food is a dry formula for all life stages, featuring chicken and beef as its main protein sources.
This food offers reasonable protein quality, with chicken meal providing solid amino acid coverage. It also includes quality carbohydrate sources that contain fermentable fiber.
Nothing concerning in the deck.
Good fit for active dogs of all life stages. Nothing serious working against it.
Summary written by The Sniff System from the data above. Same rubric, same drivers, expressed in English.
Good fit for adult Labrador Retrievers navigating weight management. At 414 kcal/cup this formula runs on the rich side. The landmark 14-year Purina Lifespan Study on 48 Labrador Retrievers demonstrated that dogs fed 25% fewer calories lived a median of 1.8 years longer and delayed the onset of chronic diseases. According to the Association for Pet Obesity Prevention's 2023 survey, 59% of dogs in the United States were classified as overweight or obese by their veterinary healthcare professional, representing an estimated 55 million dogs (APOP, 2023) .
Looking at this for adult Labrador Retrievers or Labrador Retrievers with weight management ? We are building dedicated pages for these combinations.
Auto-matched from this product's measurements (ingredients, life stage, calorie density) to a breed archetype. Not a substitute for vet input on your specific dog.
Research informing this analysis
MethodologyThe Sniff System grades this product against 3 cited studies relevant to its profile. Each link opens the original source.
- Brooks et al., 2014diagnostic · protocol · satiety· cited in 5 claims
- APOP, 2023prevalence
- Raffan et al., 2016genetics
Every claim on Sniff traces to a source. If you find a citation that's wrong, outdated, or misapplied, tell us.
Sniff scored this formula 65/100, landing in B-tier territory. The biggest contributor was protein quality (+18.5 points): Reasonable protein quality. chicken meal delivers solid amino acid coverage. Also adding to the lift: carbohydrate quality (+12). Quality carbohydrate sources with fermentable fiber. The 10-point gap to A-tier sits mostly in protein quality (18.5 of 27 possible). Full protein quality requires named-species named-cut proteins in the top of the deck (e.g., "deboned chicken" rather than "chicken meal" or "poultry meal").
Reasonable protein quality. chicken meal delivers solid amino acid coverage.
Quality carbohydrate sources with fermentable fiber.
No negative drivers crossed our reporting threshold.
- Lowest crude fiber in VICTOR's lineup (3.7% DMB)
- Top 4% for DMB protein in VICTOR's lineup (46.2%)
- Bottom 10% for fat quality in VICTOR's lineup (8/16)
Computed against the rest of our catalog. Percentiles refresh on each catalog update.
Similar dog foods worth considering
Three lenses on products with formulation profiles similar to this one.
VICTOR Classic Hi-Pro Plus Small Breed Adult Dry Dog Food, 15-lb bag
Scores 9 points higher with a similar formulation profile.
Next Level Super Premium Pet Food Hi-Pro 30 LS Adult Gluten-Free Beef Dry Dog Food, 40-lb bag
$1.38/lb vs your seed's $2.70/lb (49% less) at a comparable score.
Surfaced from a vector similarity search across 3,491 scored dog foods. How this works.
Read why each ingredient is good or bad for dogs.
- 1protein animalchicken meal
Chicken with the water cooked out. Per pound, packs more protein than fresh chicken. See why →
Position 1: primary protein source. After cooking removes water, this may drop in proportional weight, but it anchors the recipe.
- 2protein animalbeef meal
Beef cooked down to a dry concentrate. More protein per pound than fresh beef. See why →
Position 2: co-primary protein. Two named animal proteins in the top 2 is a strong protein build.
- 3fatchicken fat
Despite the name, a high-quality energy source. Concentrated calories plus essential fatty acids like linoleic acid. See why →
Position 3: primary fat source. Drives the formula's caloric density and omega-6 content.
- 4legumepeas
Cheap protein bulk. Fine in small amounts, but when peas stack with lentils and chickpeas in the top ingredients, it's the pattern the FDA flagged in its heart-disease investigation. See why →
Position 4. Within the FDA's top-5 DCM-pattern threshold. Especially notable if multiple pulses stack here.
- 5blood meal conventionally dried
- 6yeast culture
Fermented yeast. Source of B vitamins and beta-glucans that some research suggests support immune function.
- 7protein animalpork meal
Pork cooked into a dry concentrate. Per pound, more protein than fresh pork.
Position 7: supporting protein. Modest contribution to total protein weight.
- 8dehydrated alfalfa meal
Dried alfalfa. Fiber and trace minerals. Not exciting but it's a real plant ingredient.
- 9vegetablesweet potato
Complex carb with fiber and beta-carotene. Gentle on the stomach.
Position 9: garnish-level inclusion. Marketing-prominent but minimal nutritional impact at this position.
- 10protein animalfish meal
Concentrated fish protein, usually whitefish, herring, or mackerel. Strong amino acid profile. See why →
Position 10: supporting protein. Modest contribution to total protein weight.
- 11othernatural flavor
Legal term for animal-derived flavoring, usually hydrolyzed liver or broth. Adds taste, says nothing about quality.
- 12mineralpotassium chloride
Required mineral. Sometimes used as a salt substitute. Standard inclusion in complete diets.
- 13carrot powder
- 14fibertomato pomace
The fiber-rich byproduct of tomato processing. Sometimes flagged unfairly. It's a real fiber source, not a filler shortcut.
Position 14: trace fiber inclusion.
- 15mineralsalt
Sodium chloride. Required at small doses for normal physiology. Not a quality concern in standard amounts.
- 16dried seaweed meal
- 17supplementtaurine
Amino acid critical for heart health. Especially important in grain-free or pulse-heavy formulas where natural taurine precursors run thin.
- 18supplementcholine chloride
Essential nutrient for liver and brain function. Standard inclusion in complete dog foods.
- 19calcium stearate
- 20mineralzinc methionine complex
- 21vitaminvitamin e supplement
Required nutrient and a natural antioxidant. Often pulls double duty as a preservative.
- 22supplementdl-methionine
Essential amino acid. Often added when plant proteins dominate, since methionine is naturally lower in pulses than meat.
- 23mineraliron amino acid complex
Iron bound to amino acids for better absorption. Premium form versus inorganic iron sulfate.
- 24hydrolyzed yeast
Yeast broken down with enzymes. Strong palatant plus a real source of B vitamins and amino acids.
- 25mineralmanganese amino acid complex
Manganese bound to amino acids for better absorption. The chelated form most premium brands use.
Showing first 25 of 55. Position 1-5 has the largest weight in the recipe.
20 of 25 ingredients have a curated note. Coverage grows over time.
Formulated to meet the nutritional needs of all life stages, except large dogs weighing 70 pounds or more as adults.